Looking to be in trend with the latest luxury items, but you don’t have time to visit designer boutiques around the globe? In an era dominated by online experiences, luxury shopping is moving from exclusive brick-and-mortar stores in fashion capitals such as New York and Paris to e-commerce websites. Most users visit online luxury websites to avoid crowds, save time, and savor vast collections from top designers.
As convenient as online luxury shopping sounds, it has its drawbacks. This includes wading through Google search results, the risk of cheap quality, and risky purchases. To mitigate these concerns, we’ve compiled a list of some of the best online shopping destinations for luxury fashion and beauty items. Read on for an in-depth analysis of some of the best online shopping websites.
Modern, trendy, and elegant! Mytheresa is a Germany-based online luxury shopping website offering modern luxury apparel and accessories – with an edge. The giant retailer is where you go when looking for a seamless, safe, and amazing online shopping experience. They feature some of the most coveted designer finds, including Balenciaga and Valentino. In fact, Mytheresa has collaborations with hundreds of designers from around the globe.
Looking to have a scoop on the latest luxury fashion trends and exclusive items? Subscribe to their newsletter for emerging news and tips. As part of the luxury shopping experience, the website offers top-notch customer support, free returns, and express shipping to any country.
One of the most inspiring aspects of Mytheresa is its efforts to safeguard the security of the websites and its users. Specifically, it enforces technical measures such as a Secure Socket Layer (SSL) connection to prevent data leakages. They checkout process also utilizes 3D secure programs to ensure only registered cardholders and Mytheresa are involved in transactions.
From plush bath towels to luxe accessories and clothing, Gilt is the site to quench your shopping desires. Although the New York-based online retailer was founded in 2007, it was recently acquired by Rue La La in a move to expand their combined reach (over 20 million registered customers).
Gilt is often considered the ‘Grande dame’ of special offers and flash sales online. Members can find discounts of up to 70% off on selected luxury accessories and apparel for men, women, kids, and luxury lifestyle experiences. The stock is updated daily with new additions that typically sell out quickly. Although Gilt is renowned for its flash sales, it also offers full-priced designer apparel and luxury items to users willing to splurge some cash.
Luxury and aesthetics go hand in hand – and Gilt understands this all too well. Their website is reminiscent of a luxury shopping experience thanks to the sleek design and color. In particular, the delicate combination of black and gold color schemes contribute immensely to the visual appeal of the shopping website.
“We Belong to Something Beautiful.” This tagline by Sephora encompasses its vision for an inclusive shopping experience. Launched in 1999, the luxury fashion e-commerce retailer has a competitive advantage thanks to decades of experience in online luxury shopping.
Are you a conservative buyer who prefers the sense of security that comes with brick-and-mortar stores? With Sephora, you can enjoy the perks of both worlds by shopping online and following up with the purchase in one of their physical stores. In fact, the luxury fashion retailer offers a find-in-store feature on their website that allows users to pick their items from a storefront rather than wait for the items to ship.
Sephora deals with a wide range of beauty items, including styling tools, hair care products, and cosmetics from coveted brands such as Dior, Stila, and Nars. The luxury shopping website is ideal for customers who like to play it safe when it comes to buying high-value items.
It doesn’t matter if you’re strapped for cash or you willing to spend a fortune on an exclusive designer item; Shopbop is your one-stop online luxury website. The e-commerce retailer offers both contemporary and high-end products to meet the needs of a diverse clientele. This is an online store whereby you can buy an affordable T-shirt alongside an expensive luxury bag.
Shopbop’s vast selection includes trendy and timeless pieces for any occasion. Which luxury item are you looking for – bags, shoes, clothing, or accessories? Whatever your heart desires, it probably on Shopbop. Ulla Johnson, Jonathan Simkhai, Ganni, Zimmerman, and Rosetta Getty are some of the standout labels gracing the online luxury website.
Their website is sleek and designed to capture prospects, lead them down the sales funnels, and convert them into paying customers. How so? The first thing you’ll notice when you visit their homepage is hard-to-ignore page header marketing special offers. Additionally, visitors are encouraged to subscribe to their newsletter if they want the first scoop on the latest offers and trending fashion.
Shopbop offers free shipping, which typically takes a maximum of three days. And if you own an Amazon Prime membership, shipment is delivered within two days for free. If for some reason you are not satisfied with your purchase, you can return the goods for free within the first 15 days – although the return policy is active for 30 days.
What makes Farfetch stand out from other online luxury websites? Or more importantly, how is the company making an impact in the fashion industry? The Farfetch online store is your go-to destination for all designer pieces and collection from small to famous labels and everything in between. But it’s not just about cramming their selection with every ‘Tom, Dick and Harry’ of designer items.
Farfetch attempts to offer the fashion designer items in the most culturally inclusive way possible. The company believes that independent fashion boutiques originated from diverse cultures in Seattle, Riyadh, Bucharest, Milan, New York, and Paris. This diversity appealed to the perspective of buyers with different visions and unique styles. Farfetch follows a unique and forward-thinking approach to merchandising by promoting culturally diverse brands. The website features over 1,000 labels from around the globe.
Luxury shopping demands exquisite service – especially when it comes to the response rate. So whether you’re buying designer items from a brick-and-mortar store or an online store, you want your needs to be addressed promptly. With this in mind, Farfetch maintains an impressive site speed to meet the expectations of luxury fashion customers – hence improving their conversion rates.
6. Mr Porter
Looking for exclusive designer fashion apparel and accessories? Or maybe some high-end grooming products? Well, Mr Porter is your one-stop-shop for fashion, grooming products, and even gifts. The online luxury website has an extensive collection of high-end pieces to meet the needs of the modern luxury shopper. Some of the standout labels available at Mr Porter include Incotex, Amiri, Prada, Officine Generale, and Tom Ford.
Their editorial page and ‘trending now’ section feature resourceful tips and tricks in fashion. This includes anything from how to dress for a dinner date to the importance of taking fashion risks. Another defining aspect of the website is its inclusion of informative video recommendations that relate to items in their selection. With video marketing being one of the most notable trends in the digital marketing industry, Mr Porter manages to attract and retain customers by entertaining and engaging them.
The online retailer offers express and standard delivery – with the latter being free on all purchases. If you are impatient to don your new attire and the 4-day delivery period of the standard shipping is too long, you can pay an extra $20 for the express shipping option. If you receive your goods and notice they’re nothing like what you ordered or they’ve been damaged, Mr Porter gives you 28 days to return them.
Barney’s is everything you’d expect of high-end online store – exclusive designer collaborations, impeccable curations, and focus on emerging talent. From a brick-and-mortar store based in New York, the company expanded its highly successful “Barney Warehouse” concept online. Basically, Barney’s strategy involves selling a vast collection of designer brands at exclusive discounts.
The online luxury shop is ideal for the whole family with selection for men, women, children, and your home. They’ve also mastered the art of social media marketing to improve their brand image and reach out to a wide clientele. You’ll find them in nearly every platform from YouTube, Snap Chat, Instagram, Pinterest, Twitter, to Facebook. We’d advise you to check out their editorial section known as ‘The Window’ for informative and well-written pieces to guide your purchase decision and fashion.
You probably already aware of Selfridges from their chain of high-end department stores distributed in different cities. The luxury store has built a reputation for reliability, top-notch customer service, and high-quality products. The Selfridges online store stocks on a wide range of designer brands such as Saint Laurent, Paul Smith, Reiss, Gucci, Burberry, and Alexander McQueen, to name a few.
Selfridges goes a step further to ensure your peace of mind when shopping with them by providing a detailed guide o how to contact merchants. In a nutshell, this is the website to visit f you want to reinvent your wardrobe without trawling through a truckload of websites.
If you’re looking for ‘affordable luxury’, JomaShop is about to be your favorite online luxury shop. They have a knack for offering top-of-the-range designer items at discounted prices. They host tons of limited sales that may knock off up to 75% off the price. And if you’re a student or you happen to get your hands-on coupon codes, expect even more savings. Unsurprisingly, they’re staunch advocates of #NeverPayRetail.
JomaShop is your go-to luxury bargain store for sunglasses, handbags, watches, shoes, apparel, fine writing instruments, and jewelry. The platform is home to thousands of unique items from over 600 renowned luxury brands. And unlike most online luxury shops, JomaShop accepts trade-ins and used watches (probably one of the reasons they’re able to keep their prices so low).
But it’s not just about clearance outlet prices. As one of the best online luxury shopping websites, they deal with unquestionable quality. As a testament to their quality of service, purchases on JomaShop come with a warranty, an authenticity guarantee, and fast returns in case you change your mind for whatever reason.
Other interesting features that promote a seamless shopping experience include a blog (dubbed The Parlor), helpful customer service specialists on call to answer your queries, digital encryption of transaction, several payment options, and FREE ground shipping in the continental U.S. for orders above $100.
Bloomingdale’s is an online luxury shop with a rich history. The company was established as far as 1860 by Joseph and Lyman Bloomingdale in New York. Over the centuries, they’ve grown into a retailing force in the industry. It’s “Like No Other Store in the World.”
The online shop sells everything from clothing, shoes, baby gear, toys, jewelry, watches, eyewear, to handbags, among other posh items. You can also find featured designers such as Hugo Boss, Balenciaga, and Salvatore Ferragamo to inspire your wardrobe. Interestingly, Bloomingdale’s offers a useful guideline to help inspire your outfit based on the intended use – i.e., working out, working from home, lounging at home, etc.
Expect plush services such as “Alterations & Made to Measure,” whereby talented tailors help you get the perfect fit for your unique style. You can also book a make-up appointment with their beauty experts to help you identify the right products for your complexion and skin type. And for corporates, there’s a gifting program to appreciate valued clients and employees.
Bloomingdale’s also earns bonus points as a premier luxury shop due to its dedication to diversity & inclusion and philanthropic community initiatives.
Brittany Nims is a freelance staff writer at FashionPeriscope. Her work has appeared on the Huffington Post, among others. She spends most of her weekends in search of strong coffee and stronger Wi-Fi.