Maybelline Is Launching Makeup Collab With Puma

Maybelline is setting the standard on what “makeup game strong” with the collaboration with Puma. A carefully crafted video series was used to reveal the collaboration on Instagram. The video series featured supermodel Adriana Lima in Puma Activewear and fierce eyeshadow.

The makeup collection perfectly encapsulates beauty, fashion, and sport together. The product line includes longwear technology which features a long-wear lip color and lots more. The entire package is great for post-workout brush-up.

Five limited-edition products in the collection will be available worldwide from February 8.